COMPANY OVERVIEW

  • Softcopy was founded in 1998 with a mission to create the best respondent analysis software available – Insightvx.
  • We strive to make Insightvx software’s accessibility legendary through highly intuitive drag & drop functionality, ensuring a minimal learning curve while empowering our clients in their pursuit of intelligence gathering.
  • Our employees are our greatest asset. Through their passion and commitment to our products and to our clients, we develop unrivaled solutions and provide the hands on support required to help your organisation reach greater heights.

WHO USES OUR PRODUCTS?

  • Researchers
  • Consultants
  • Analysts
  • Corporate Research
  • Marketing & Brand Managers
  • Advertisers
  • Insight Divisions
  • Government Departments
  • Media Planners & Strategists

WHICH INDUSTRIES DO WE CURRENTLY SERVE?

  • Market Research
  • FMCG & Retail
  • Finance & Banking
  • Pharmaceuticals
  • Beverages
  • Education
  • Advertising
  • Consulting
  • Print & Broadcast Media
  • Small & Medium Businesses
  • Manufacturing
  • Multinational
  • Governments
  • ITC & Telecommunications
  • Automotive Manufacturing