An integrated platform of intuitive applications to help you make sense of your data

Explore the unique features and capabilities of each InsightVX application …

Data Management

App Overview

Import and convert any SPSS or CSV data source, enabling you to assimilate all of your data in a single repository and in one consistent format.

The robust functionality of iConvert not only ensures that the integrity of your data will be retained during the conversion process, but also optimises the structure of each data set for ease of analysis.

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Key Features

  • Rapid & secure data conversions.
  • Convert fully or selectively.
  • Generate missing data.
  • Group multiple responses under a single variable.
  • Optional variable suppression.
  • Optional weighting selection.
  • Use converted data in any InsightVX application.

App Overview

Avoid the significant costs associated with undertaking the research required to fill in the gaps in your existing data sets.

Through the use of robust algorithms and statistical matching techniques, iFuse matches respondents from one of your data sets with respondents in another & then fuses the two data sets to create a brand new one, containing the variables you specify.

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Key Features

  • Robust fusion algorithms.
  • Fuse any two existing databases.
  • Fuse complete or partial data sets.
  • Apply filters to one or both data sets.
  • Perform statistical matching on selected variables.
  • Set variable importance.
  • Save statistically matched variables for later use.

App Overview

Cleaning up data and preparing it for analysis can be one of the most time consuming tasks for any analyst or researcher.

iEdit cuts the time needed from days or hours to just minutes, with powerful capabilities that help you clean up labels and restructure entire database trees with just a few clicks.

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Key Features

  • Group variables under category folders.
  • Swap/rename variable and category folder labels.
  • Automatically merge unlimited numbers of category folders at once.
  • Automatically generate new hierarchical levels.
  • Replace dichotomous data with a single variable.
  • Reference other database structural designs.

App Overview

Need to extract data for external use? iXtract lets you select and extract variables & categories from data sets for use in the analytics software of your choice.

Extract data to create data subsets; automatically generate charts with Excel Pivot Tables; custom modeling & data integration with CSV data; and analysis with IBM® SPSS®.

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Key Features

  • Drag & Drop functionality.
  • Easily the data tree for variables of interest.
  • Functional with any data set.
  • Apply multiple filters to data sets.
  • Extract Coded variables.
  • Select weights to extract.

Analysis & Visualisation

App Overview

Optimally cross-tabulate any number of variables simultaneously with the app’s simple-to-use yet powerful functionality.

Receive results dynamically in an interactive button-driven grid that delivers insights visually to your exact specifications.

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Key Features

  • Drag & Drop functionality.
  • Apply multiple filters to data.
  • Generate frequency tables.
  • Share targets with all other apps across the InsightVX platform.
  • Descriptive Statistics & Heat Maps.
  • Ranking & sorting of data.
  • Built-in charting capability.
  • Export insights to Excel and PowerPoint.

App Overview

Cross-tabulate on the fly, with results that process the moment you drag and drop variables.

Ideal for users who prefer interrogating their data in a dynamic, unstructured way, and want to receive answers as fast as they can ask questions.

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Key Features

  • Drag & Drop with instant results.
  • Apply filters to data.
  • Create, Save & Load Target variables.
  • Share targets with all other apps on the InsightVX platform.
  • Descriptive Statistics & Heat Maps.
  • Ranking & sorting of data.
  • Built-in charting functionality.
  • Export insights to Excel and PowerPoint.

App Overview

Identify the trends in your market as they unfold. Driven by powerful analytical logic, iTrend enables you analyze synchronized data from multiple databases over any number of years.

Understand how your brand/product has performed and predict where current business operations and practices will take you.

Alter/improve existing strategies based on the analysis of key variables such as market share and consumer characteristics.

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Key Features

  • Search multiple database trees.
  • Create cross-tabulated trends.
  • Compress grid axes to display variable totals.
  • Live result updating when you select additional data.
  • Export results to Excel, including CSV format.
  • Ranking & sorting of data.
  • Built-in charting capability.
  • Save projects for later review and revision.

App Overview

iMatrix is the first application of its kind, specifically designed to analyse data from a question matrix, where each question has the same set of possible answers.

Examples include Agree/Disagree questions, and questions where respondents are asked to allocate ratings.

Ideal for the analysis of satisfaction surveys, opinion polls and product rating surveys.

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Key Features

  • Drag & Drop functionality.
  • Create variables of interest on the fly.
  • Rank and sort variables.
  • Visualize data with Heat Maps.
  • Built-in charting capabilities with unlimited customization.
  • Export Heat Maps and Charts to Excel and PowerPoint.

App Overview

CHAID = Chi-Squared Automatic Interaction Detector

Find out which characteristics, preferences, and opinions most significantly differentiate your target audience.

Through intuitive tree diagram visualizations, iChaid enables you to quickly identify your target audience’s most significantly defining characteristics & the relationships between those characteristics.

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Key Features

  • Drag & Drop functionality.
  • Choose tree diagram orientation.
  • Prune or split tree diagrams as needed.
  • Visualize trees further with Heat Maps.
  • Copy or save trees for presentation purposes.

App Overview

Find out which factors are driving volume for your product or brand.

Through automated statistical calculations and rating scales, iVolume helps you to identify the factors that are most responsible for your sales, market share and other key indicators.

Use results to enhance current strategies, identify new markets and improve targeted marketing campaigns.

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Key Features

  • Drag & drop functionality with instant results.
  • Search & select any variable of interest from any database.
  • Automatic result calculations & mid-point determination.
  • Apply multiple filters & set target variables.
  • Multi-tab analysis.
  • Fully customizable results display.
  • Export results with or without charts to Excel.

App Overview

Which factors most and least define your product or brand? Which factors are strengths and which are weaknesses? The smart, intuitive functionality of iDefine is designed to visually answer these questions and many more.

Investigate all the factors affecting your particular brand’s or product’s positioning in the market and compare directly with the brands & products of your competitors.

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Key Features

  • Drag & drop functionality.
  • Create tabs for each brand or product & compare using combined tabs.
  • Determine the level of significance for different variables & set minimum confidence levels.
  • Group multiple responses under a single variable.
  • Set the number of most & least influential variables to display.
  • Export insights to Excel & PowerPoint.

Analytics for Teams

App Overview

Ideal for tracking studies – track the progress of an advertising campaign, product or brand over time and use results as feedback to create or refine strategies.

Collaborate with team members to create slides and presentations using the dynamic dashboard layout of iTrack.

Produce, modify and display slides on the fly to create unique insights during presentations – all without having to analyse any raw data.

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Key Features

  • Purpose-built for tracking studies.
  • Insights displayed on multiple dashboards.
  • Interactive and configurable dashboards and slideshow presentations.
  • Share insights and presentations with team members and stakeholders.
  • Create mixed slideshows from different data sources.
  • Export insights to Excel & PowerPoint.
  • Customizable to suit specific end-user requirements.

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