An integrated platform of intuitive applications to help you make sense of your data
Explore the unique features and capabilities of each InsightVX application …
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Data Management |
App Overview [icon=”caret-right” class=”fa-caret-right”]Import and convert any SPSS or CSV data source, enabling you to assimilate all of your data in a single repository and in one consistent format. [icon=”caret-right” class=”fa-caret-right”]The robust functionality of iConvert not only ensures that the integrity of your data will be retained during the conversion process, but also optimises the structure of each data set for ease of analysis. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]Avoid the significant costs associated with undertaking the research required to fill in the gaps in your existing data sets. [icon=”caret-right” class=”fa-caret-right”]Through the use of robust algorithms and statistical matching techniques, iFuse matches respondents from one of your data sets with respondents in another & then fuses the two data sets to create a brand new one, containing the variables you specify. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]Cleaning up data and preparing it for analysis can be one of the most time consuming tasks for any analyst or researcher. [icon=”caret-right” class=”fa-caret-right”]iEdit cuts the time needed from days or hours to just minutes, with powerful capabilities that help you clean up labels and restructure entire database trees with just a few clicks. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]Need to extract data for external use? iXtract lets you select and extract variables & categories from data sets for use in the analytics software of your choice. [icon=”caret-right” class=”fa-caret-right”]Extract data to create data subsets; automatically generate charts with Excel Pivot Tables; custom modeling & data integration with CSV data; and analysis with IBM® SPSS®. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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Analysis & Visualisation |
App Overview [icon=”caret-right” class=”fa-caret-right”]Optimally cross-tabulate any number of variables simultaneously with the app’s simple-to-use yet powerful functionality. [icon=”caret-right” class=”fa-caret-right”]Receive results dynamically in an interactive button-driven grid that delivers insights visually to your exact specifications. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]Cross-tabulate on the fly, with results that process the moment you drag and drop variables. [icon=”caret-right” class=”fa-caret-right”]Ideal for users who prefer interrogating their data in a dynamic, unstructured way, and want to receive answers as fast as they can ask questions. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]Identify the trends in your market as they unfold. Driven by powerful analytical logic, iTrend enables you analyze synchronized data from multiple databases over any number of years. [icon=”caret-right” class=”fa-caret-right”]Understand how your brand/product has performed and predict where current business operations and practices will take you. [icon=”caret-right” class=”fa-caret-right”]Alter/improve existing strategies based on the analysis of key variables such as market share and consumer characteristics. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]iMatrix is the first application of its kind, specifically designed to analyse data from a question matrix, where each question has the same set of possible answers. [icon=”caret-right” class=”fa-caret-right”]Examples include Agree/Disagree questions, and questions where respondents are asked to allocate ratings. [icon=”caret-right” class=”fa-caret-right”]Ideal for the analysis of satisfaction surveys, opinion polls and product rating surveys. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]CHAID = Chi-Squared Automatic Interaction Detector [icon=”caret-right” class=”fa-caret-right”]Find out which characteristics, preferences, and opinions most significantly differentiate your target audience. [icon=”caret-right” class=”fa-caret-right”]Through intuitive tree diagram visualizations, iChaid enables you to quickly identify your target audience’s most significantly defining characteristics & the relationships between those characteristics. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]Find out which factors are driving volume for your product or brand. [icon=”caret-right” class=”fa-caret-right”]Through automated statistical calculations and rating scales, iVolume helps you to identify the factors that are most responsible for your sales, market share and other key indicators. [icon=”caret-right” class=”fa-caret-right”]Use results to enhance current strategies, identify new markets and improve targeted marketing campaigns. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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App Overview [icon=”caret-right” class=”fa-caret-right”]Which factors most and least define your product or brand? Which factors are strengths and which are weaknesses? The smart, intuitive functionality of iDefine is designed to visually answer these questions and many more. [icon=”caret-right” class=”fa-caret-right”]Investigate all the factors affecting your particular brand’s or product’s positioning in the market and compare directly with the brands & products of your competitors. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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Analytics for Teams |
App Overview [icon=”caret-right” class=”fa-caret-right”]Ideal for tracking studies – track the progress of an advertising campaign, product or brand over time and use results as feedback to create or refine strategies. [icon=”caret-right” class=”fa-caret-right”]Collaborate with team members to create slides and presentations using the dynamic dashboard layout of iTrack. [icon=”caret-right” class=”fa-caret-right”]Produce, modify and display slides on the fly to create unique insights during presentations – all without having to analyse any raw data. Watch Video[icon=”youtube-play” class=”fa-youtube-play”] |
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