iMatrix is the first application of its kind, specifically designed to analyse data from a question matrix, where each question has the same set of possible answers.
Examples include Agree/Disagree questions, and questions where respondents are asked to allocate ratings.
Ideal for the analysis of satisfaction surveys, opinion polls and product rating surveys.
- Drag & Drop functionality.
- Create variables of interest on the fly.
- Rank and sort variables.
- Visualize data with Heat Maps.
- Built-in charting capabilities with unlimited customization.
- Export Heat Maps and Charts to Excel and PowerPoint.