Everything you need to unlock the value in your market research data
Available on your mobile device and desktop PC, Insight VX gives you the ability to investigate your data from anywhere. Work individually or collaborate on projects with team members in the cloud, and share your results with anyone. Alternatively, go offline and generate insights right on your desktop.
Desktop Survey Analytics
Insight VX is a purpose built survey analytics platform for all of your survey data analytics needs, providing a seamless end-to-end analytics experience. Import your data. Run analysis. Create dashboards. Export and share the results.
- Analysis of ad-hoc and tracking studies
- Cross-tabulation, stacking and volumetrics
- Target market segmentation
- Statistical tests, variable constructs, NPS and more
- Results visualisation with tables, heatmaps and charts
- Import and export survey data in a variety of formats
- Export results to Excel & PowerPoint natively
- Create a single source data repository
- Sync & merge trackers
- Edit data structures & variable labels
- Automatically or manually generate sample frames
- Generate sample frames using custom proportions
- Weight surveys automatically or manually
Insight VX Online Dashboarding
The online version of Insight VX is a dashboarding and analysis platform fully hosted in the cloud. Built from the ground up to handle the complexity of your survey data, Insight VX lets your data tell its story through compelling dashboards that provide actionable insights.
- Explore your data on a fully cloud-hosted platform
- Store and connect to data securely in the cloud
- Use multiple data sources on the same dashboard
- Accessible any time, anywhere, from multiple device types
- Ideal for both ad-hoc and tracking studies
- Create beautiful, bespoke dashboards from an extensive selection of customisable visualisations
- Display insights as dynamic charts, grids, word clouds, and more
- Use geographical data to create maps automatically
- Enrich dashboards with notes, annotations and custom data overlays
- Export dashboard reports to PowerPoint and Excel instantly
Absa, GIS & Customer Insights
